Myntra Announces 18th Edition of 'End of Reason Sale' with Exciting Deals on Fashion, Beauty, and Lifestyle


 Myntra, India's prominent fashion, beauty, and lifestyle destination, is all set to host the 18th edition of its flagship fashion extravaganza, the 'End of Reason Sale' (EORS). Starting from June 1, with Early Access for Myntra Insiders on May 31, the sale promises a mega bonanza for fashion, beauty, and lifestyle shoppers. Millions of users from across metro cities, tier 1/2 cities, towns, and beyond can expect incredible offers on 2.1 million styles from 6,000 brands, all at unprecedented prices.

Seamless Delivery with MENSA Network

Myntra's extensive network of over 17,000 Kirana Partners from MENSA will play a vital role in ensuring the smooth and efficient delivery of orders across the country. These partnerships will contribute to the seamless shopping experience for customers during the sale.

Anticipation and Value Offers

Sharon Pais, Chief Business Officer of Myntra, expressed excitement for the upcoming 18th edition of EORS, highlighting the event's immense anticipation. Over the years, EORS has evolved into a remarkable shopping spectacle, with thousands of brands offering their best selections and deals to millions of customers. This edition presents a fantastic opportunity for customers to save on fashion and elevate their fashion quotient. Brand partners are fully prepared with their value offers, and customers can anticipate unparalleled rewards.

Exciting Offers and New Launches

Grand opening offers will be available from 00:00 to 2:00 a.m. on June 1, and delightful hourly offers will continue throughout the sale to cater to the demands of millions of customers. Myntra Showstopper will feature the best fashion selections, including GenZ trends, global and D2C brands, sneakers, premium collections, ethnic wear, and gadgets. Customers can also explore 30 new launches from leading international, domestic, and D2C brands, adding to the excitement of the End of Reason Sale.

Rewarding Shopping Experience

Customers can look forward to exciting rewards during the sale. For example, shopping for Rs 3,000 will earn them coupons worth Rs 3,000. Additionally, there will be daily limited-time deals throughout the day, including the best value in Deal 'O Clock, Happy Hour, jackpot deals, and more.

Bank Offers and New App Features

Bank offers available during EORS 18 include a 10% discount on ICICI and Kotak Bank credit and debit cards. Paytm users can also avail themselves of assured cashback on Paytm Wallet and Postpaid. Myntra has rolled out new features on its app to enhance the customer shopping experience. The vernacular search feature allows customers to search for products in 11 different languages, including Hindi. Features like MyStylist and MyFashionGPT help customers discover products easily and style their looks. Other tools, such as the product finder and Skin Analyser, contribute to a delightful shopping experience.

Excitement for Young Shoppers

The sale presents an exciting opportunity for young shoppers as Myntra's FWD proposition offers leading brands like hersheinbox, bostreet, Sassafrasm Street 9, TokyoTalkies, and more. These brands cater to the fashion needs of the youth, adding to the overall appeal of the End of Reason Sale.

Myntra's 18th edition of the End of Reason Sale promises an extraordinary shopping experience with unbeatable offers on fashion, beauty, and lifestyle products. Customers can enjoy exclusive deals from thousands of brands and win exciting rewards.